Chinese dim sum restaurant Yauatcha, in London’s Soho, is set to launch an e-commerce website next month, designed by Tank.
The website will sell food and non-food Yauatcha-branded products, including tea, tea sets, candles and incense.
Restaurateur Alan Yau appointed Tank without a competitive pitch – partly, insists Tank founder Masoud Golsorkhi, ‘because I visit his restaurant nearly every day’.
‘In his brief, Yau asked us to talk about the restaurant in terms of a dramatic experience,’ he continues. ‘Our solution has been to create a cinematic-themed site, with the homepage resembling a DVD menu.’
A ‘scene selection’ will allow the user to follow the story of a man and a woman meeting in Yauatcha.
Tank appointed fashion photographer Stefano Galuzzi to shoot the images for the story, which will appear on the site as though they were a set of movie stills.
The website will also feature an interview with Alan Yau. It is due to launch in mid-May.