Jonathan Ive has blamed the rise of rapid prototyping for distancing designers from the physical design process.
Speaking to Design Week at last week’s premiere of Gary Hustwit’s film Objectified, Ive expressed nostalgia for the days before rapid prototyping.
‘When we started out we made all our own models. Just pressing “print” is an obstacle to designers being close to the materials and the object. There is a lot of lousy design,’ he said.
Ive also attributed the ‘awful arbitrariness of form’ to technological advances on electronic products.
‘Form being divorced from a product’s function is a huge and incredible challenge for design,’ said Apple’s senior vice-president of industrial design.
He declined to comment on the state of the UK’s digital product design industry, and said he ‘didn’t know’ if he’d ever come back to work here.