The consultancy was tasked with overhauling Fisher’s brand guidelines in January, after being appointed to create a presentation for the company, according to Rehab Studio creative partner Tim Rodgers.
The consultancy was briefed to create a new visual brand identity for the company, through creative direction of its imagery and communication materials. The logotype remains the same. Rehab Studio was tasked with creating brand guidelines, as well as designing stationery, presentation materials and promotional elements.
Rodgers says the second phase of the project will take in the website and other digital elements. Rodgers says the group opted for ’an impactful photographic visual style’, adding, ’An image-based identity felt the best way to humanise the business … and to maintain a sophisticated, corporate feel.’
The consultancy collaborated with photographer Christopher Rudquist and shot original imagery in Fisher’s UK and Swiss plants (pictured). Rodgers says, ’The monochromatic, almost ghostly photographs communicate the scale and futuristic nature of Fisher’s scientific operation.’
The new work will start to roll out in the next two weeks.