The consultancy was appointed at the end of 2009 following previous projects for Royal Mail and was briefed to create two distinctly different styles for each set of stamps.
For the first set of stamps Hat-Trick worked with illustrator Marion Deuchars to create six stamps using words and phrases from key parts of William Shakespeare’s plays around dramatic photos from famous productions.
Hat-Trick creative director Jim Sutherland says, ‘[The stamps] are almost like mini posters using words and images to reflect the plays. It’s very unusual to have such a typographic set of stamps.’
Deuchars adds, ‘Endeavouring to make type work at such an intimate scale was an ambitious undertaking, however, we also knew it would create a distinct and engagingly graphic depiction of a very well known subject.’
For the second set, Hat-Trick worked with illustrator Rebecca Sutherland and photographer John Ross to build a mini set featuring several stages in Stratford-upon-Avon, key characters and props from the plays.