’Don’t mistake business savvy for drudgery. It makes you a better designer. The more you know about business, the better you’ll be at seeing the world from your clients’ point of view, working out what they need and spotting opportunities for them – this book is good news. Whether you’re starting out or an experienced veteran, the wisdom in these pages will help to make being in business a positive experience.’
David Kester, Chief Executive, Design Council
’There are two things special about this book: first, it is comprehensive. Lots of other books cover bits. This covers the whole waterfront. And secondly, it is beautifully written simple, engaging, no mumbo-jumbo. For anyone running a design company it is a ’must read’ book.’
Anthony Simonds-Gooding CBE, Chairman, The Design Business Association
Shan Preddy’s latest book How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.
The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability.
Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That’s why she has gathered over 80 design-sector experts from different fields – advisors, practitioners, clients and representatives from design organisations to provide you with information, suggestions, guidelines and thought-provoking opinions.
Plus top tips from:
* 12 design organisations and associations
* 20 experienced design-buying clients
* 20 successful design companies
For more information about this book and to claim your 25% discount go to: http://www.gowerpublishing.com/isbn/9780566091896
Add How to Run a Successful Design Business to your shopping basket and go through to the checkout. Remember to type G11EME25 in the promotion/discount box to receive your special price.