In a new venture, they’re giving those sitting the fence a firm shove, eschewing noncommittal Facebook ‘like’ culture and asking: is it cool? Or is it shit?
As well as acting as an upfront self-promotional tool to promote Hungry Castle’s surreal public art projects, the group says that the campaign also aims to create a lively – and sweary – public debate on what art’s good, what art’s bad, and why people have judged it to be so.
Killian Cooper, art director at Hungry Castle, says, ‘This is a commentary not only on our work but also on the creative community in general. A new Hot or Not for art and design if you will. Facebook and Vimeo Like buttons have become too safe and timid for us. An option to unlike something doesn’t exist.’
Cooper goes on, ‘We’re prepared to back up why our work’s Cool and hopefully critics will have their own reasons why it’s not. Cool Shit is a campaign against sitting on the fence.’
Hungry Castle’s relentless quest for honesty has seen the campaign take to the streets in the form of a small, rickety old three-wheeled van. Resplendent with its ‘cool shit’ message, the van travelled (at a top speed of 35mph) to Barcelona’s Museum of Contemporary Art.
The van is painted half pink, half turquoise, representing ‘the duality of Cool Shit’ and a ‘Love it/Hate it but Don’t Ignore it ideal’, according to Hungry Castle. The designs, which are currently featured on a series of t-shirts, are due to be used on the forthcoming Cool Shit Awards and an interactive installation at this summer¹s Secret Garden Party around the theme of Superstition, we’re told.
So. All that’s left to ask is: is it cool? Or is it shit?
For more information and to watch the Cool Shit video visit http://www.hungrycastle.com/