Dodd’s Gin is named after Ralph Dodd, an 18th century engineer and serial entrepreneur whose schemes included an attempt to dig a tunnel under the Thames and the establishment of the Intended London Distillery Company in 1807.
However, Dodd’s failure to properly incorporate the London Distillery Company meant it was swiftly disbanded and only revived in mid-2011 by brand owners Darren Rook and Nick Taylor.
The company is now producing spirits from a former Victorian dairy in Battersea, and is launching Dodd’s gin in tribute to Dodd.
United Creatives says, ‘As well as looking at trigonometry, geometry and engineering diagrams from Dodd’s time, we created a label that has a genuine British feel for a genuine British spirit.’
The consultancy worked with letterpress printer Blush Publishing to create the two-colour labels.
Dodd’s Gin is going on sale at Fortnum & Mason.