Gin labels inspired by geometry and trigonometry

Manchester-based United Creatives have created the identity and packaging for new gin brand Dodd’s Gin, a small-batch gin produced by the London Distillery Company.

Label production
Dodd’s Gin packaging

Dodd’s Gin is named after Ralph Dodd, an 18th century engineer and serial entrepreneur whose schemes included an attempt to dig a tunnel under the Thames and the establishment of the Intended London Distillery Company in 1807.

However, Dodd’s failure to properly incorporate the London Distillery Company meant it was swiftly disbanded and only revived in mid-2011 by brand owners Darren Rook and Nick Taylor.

Inside the London Distillery Company
Inside the London Distillery Company

The company is now producing spirits from a former Victorian dairy in Battersea, and is launching Dodd’s gin in tribute to Dodd.

United Creatives says, ‘As well as looking at trigonometry, geometry and engineering diagrams from Dodd’s time, we created a label that has a genuine British feel for a genuine British spirit.’

Label production
Label production

The consultancy worked with letterpress printer Blush Publishing to create the two-colour labels.

Dodd’s Gin is going on sale at Fortnum & Mason.

Label production
Label production

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