LPK embarks on global expansion drive

LPK is to embark on a major expansion programme across Europe and Asia, and has appointed its executive vice-president John Recker to head up the drive for growth.

The Cincinnati-based design and branding consultancy says it will ‘build its concentration of growing global offices in Europe, Asia and beyond’.

Recker, who is also LPK brand strategy director, has been appointed as president, international operations, and is tasked with overseeing the independent group’s growth across Europe and Asia.

In a statement the consultancy says that its ‘expanding international influence necessitates a permanent on-the-ground presence in Europe and Asia’.

It claims to have won projects for international food giants Nestlé and General Mills Cereal Partners Worldwide.

Recker established LPK’s current offices in Geneva, Frankfurt and Guangzhou, while its London office opened at the end of last year. It employs more than 50 employees across these offices.

His latest raft of responsibilities will include leading global business efforts and identifying additional worldwide expansion opportunities.
LPK, headed up by chief executive and president Jerry Kathman, is an international branding and design consultancy, with blue chips clients including IBM, Pantene, Pampers, Olay, Hershey, Valvoline, Quicken, Heinz, AT&T, Hallmark, US Bank, Samsung, Novartis and Kellogg’s.

Founded in 1919, and incorporated as LPK in 1983, the group claims to be the world’s largest employee-owned brand identity consultancy.