Addiction gives flexibility to ESPN Premier League titles

The consultancy was appointed to the work earlier this month after presenting credentials, according to communications and agency resource manager Emma Hodson.

According to the consultancy, the titles ‘highlight the duality of the beautiful game and the many talking points and opposing views a game of football can bring’.

They have been designed so that as the season develops controversial incidents and discussion points can be incorporated into the sequence to keep it as topical as possible.

The titles were designed by a team led by creative director Martin Delamere.

They will be shown for the first time on the Saturday Match Live programme on Saturday.