Five to rebrand under new boss Richard Desmond

TV station Five will ‘inevitably’ rebrand following its acquisition by Richard Desmond last month, according to Five head of strategic communications Andrew Sholl.

The network’s new owner intends to reintroduce the word ‘channel’ to the Five name, reversing a 2002 rebrand that saw the word dropped to make the name more flexible.

Sholl reports that Desmond will spend ‘a few weeks getting to know the channel’ before any decisions are made about when and how to rebrand.

The channel has an in-house graphics department and has worked with Dixon Baxi, Addictive TV and Spin. It does not keep a formal design roster.

For more details, see the upcoming edition of Design Week, on the newsstands and online on Thursday.

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