The new designs are set to roll out across the range of fruit bars, fruit squeezers and bread bites.
Bloom was appointed to the work at the beginning of the year and tasked with giving Planet Lunch an identity that appeals to parents and children. The consultancy says, ‘This meant balancing reassuring health cues with depicting an exciting, immersive world that would spark the imagination.’
Jill Marshall, managing director at Bloom, says, ‘We populated the planet with characters whose sense of mischief would appeal to the core target of 6-11-year-olds. However we kept the design simple and earthy to reflect the products’ health benefits.’
The new packaging is set to roll out at the end of the month in retailers including Sainsbury’s, Boots, Waitrose and Ocado.