The consultancy was approached on the strength of book shop credentials and began creative discussions with the client in May.
Opening on 6 August, ‘A raw lived-in New York loft feel’ will pervade the two floor Berwick Street space, says consultancy creative director Callum Lumsden.
Steel, iroko timber and reclaimed light fittings have been integrated across the ground floor.
‘There’s a massive amount of product so they need a merchandise system that is flexible,’ says Lumsden.
It will also have to accommodate creator talks, art exhibitions, book signings and events.
One book display fitting can be repurposed to make a book signing table, there will be a rotation of original artworks and a back wall will be commissioned for street art – ‘which is a big part of the comic book sector now,’ says Lumsden.
‘Comics were one of the key inspirations in my decision to pursue a career in design,’ he adds.