Back in May, Everton unveiled a new club crest, designed by its in-house graphics team. However, following online protests from fans, the club announced that it would drop the new mark for the 2014/15 season, and work with supporters to develop a replacement logo.
The club has now opened this consultation process and says fans will be able to contribute both through an online questionnaire and through a series of focus groups.
The online option will also allow fans to upload their own sketches or designs for the new club crest.
Supporters will have until 15 September to contribute, after which Kenyon Fraser will work with Everton’s senior executive team to develop the new logo.
The consultancy will create a series of options, which will then be presented to fans at the end of September to make a final decision.
Everton says that every supporter with a registered customer number – some 300 000 fans – will be able to select their favourite design on the club’s website.
The results of the vote will be announced on 3 October and the new crest will be rolled out to all touchpoints for the 2014/15 season.
Everton says, ‘The club prides itself on its ability to embrace feedback. The extensive consultation process will ensure all supporters play a fundamental role in the development of the next piece of Everton history.’