The consultancy created four posters for the campaign, as well as working on PR and social media for the museum. The posters will be shown on outdoor, tube and print media.
Katja Thielen, creative director at Together Design says, ‘Overall the posters are about the richness of the capital and its heritage, which Londoners themselves are a part of. We wanted to create images that people find partly familiar and partly unfamiliar, and to attract people with something very active and quirky.’
According to Together Design, this is the Museum of London’s first brand awareness campaign since 2010. The consultancy says the museum aims to more than double visitor numbers to both of its two venues – the Museum of London and Museum of London Docklands – over the next five years.
The campaign will launch over the next few weeks.