Brand Communications
It is always a challenge to achieve branding that reflects the culture of your business or service and gives you a competitive edge over your rivals. Add to that the
Subtle Impact
In professional services, the downturn favours those who are clear about their offer and communicate it distinctly. Maeve Hosea hears the case put by law firms and chartered accountants on
In the pipeline
The branding opportunities that arose from the privatisation of utility provision mean that companies are taking communications seriously, and new technology will offer further potential for differentiation. Matthew Valentine reports
Tough it out
In a recession you’ve got to keep investing – and find the right tone of voice for addressing your market
Creative Arena – Case study: Design Bugs Out
A project for the Department of Health has created widespread public-sector interest by pioneering a practical model for design procurement strategies, and public/private sector working arrangements. Infections such as MRSA
Creative Arena – Case study: Designing Out Crime
Spending money to save money is always an attractive option, especially when it comes to high-profile public issues such as crime. Last year the Home Office put up £3m for
Creative arena
It’s looking good for design in the public sector, with an emphasis on innovation and a thirst for work that can make a real difference. Matthew Valentine considers some key
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Design across five decades: from the editors who brought you Design Week
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
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Have you been paying attention for the last four decades? Only one way to find out.
Design Week: 1986-2023
Design Week closes, having championed design excellence for the past 38 years.
What will retail and experience design look like in 2024?
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.