Government slashes marketing spend

Prime Minister Gordon Brown has announced that the Government’s marketing spend will be cut by a quarter as part of a cost-saving drive.

Mr Brown says that the move, combined with plans to slash Whitehall spending on consultancy by half, will result in annual savings of £650m.

The cuts are part of the new Putting the Frontline First: Smarter Government plan, unveiled today, to deliver £12bn in efficiency savings over the next four years, including £3bn in savings identified since the Budget.

The plan will also see the merger or abolition of 123 quangos, and the relocation of civil service staff outside London and the South East.

In a speech in central London today, Mr Brown said, ‘We have conducted targeted performance reviews across the public sector to drive out inefficiencies. So resources will be switched from the back office to the front line.’

Design consultancies are currently applying to the Central Office of Information’s branding and brand identity framework, which replaces the previous design and creative for print roster.

The COI, which administers tenders across Government, announced in September that it was splitting its design and creative for print roster into three, with content and publishing, and design and related services frameworks also being established.

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