Sheridan & Co pop-up space showcases new luggage brand

Jigsaw co-founder and Hoxton Hotel creative director Caroline Evans is launching a new luxury luggage brand called Moncrief London, with branding created in-house and pop-up shop design by Sheridan & Co.

The pop-up shop (pictured) opens this week and is located at retail consultancy Sheridan & Co’s new office near Marylebone High Street, London W1.
Sheridan & Co aims to rent out the 70m2 retail space, called Insight, to brands looking to trial experimental retail concepts or create pop-up shops. Sheridan & Co chief executive Michael Sheridan claims to be in talks with four brands about renting the space, including Estee Lauder.

He hopes that the venture will allow Sheridan & Co to observe customer reactions at close range, and intends to allow brands to use other retail design groups for the space. ‘Because of the recession, the rent is the same as our previous office, despite the fact that it has a ground floor shop space,’ says Sheridan. He hopes that the venture will contribute significantly to Sheridan & Co’s London office running costs.

If successful, Sheridan hopes to apply the same idea to the consultancy’s New York office and to a possible office in Hong Kong.

‘We are looking to open an office in Hong Kong in the next 12 months,’ says Sheridan.

Aimed at what Evans called ‘the elegant nomad’, the luggage range launches with a line of weekend bags and carry-on cases. She hopes to grow the brand to include loungewear, sleepwear and accessories.

– Sheridan & Co is launching its own retail space for brands to rent, called Insight
– The 70m2 space will host pop-up shops, trial stores and other retail experiments
– Insight’s first customer is Moncrief London, a new brand from Jigsaw co-founder Caroline Evans
– Sheridan & Co is planning four events at Insight between now and Christmas

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