Turquoise is 2010 colour of the year

Pantone has announced 15-5519 Turquoise as its colour of the year for 2010.

The company chose the colour for the new year as turquoise ‘transports us to an exciting tropical paradise while offering a sense of protection and healing in stressful times’.

Pantone’s vice-president of strategic business development Helmut Eifert says, ‘Turquoise occupies a very special position in the world of colour. It is believed to be a protective talisman, a colour of deep compassion and healing, and a colour of faith and truth, inspired by water and sky.

‘Through years of colour word-association studies, we also find that turquoise represents an escape to many – taking them to a tropical fantasy that is pleasant and inviting, even if only a fantasy.’

Pantone has also included 15-5519 Turquoise as one of 200 ‘wedding colours’. Working with wedding dress manufacturers such as Dessy and Sandals Destination, Pantone aims to help brides colour co-ordinate their big day.

Hide Comments (5)Show Comments (5)
Comments
  • Lewis Dodson November 30, -0001 at 12:00 am

    it reminds me of spearmint chewing gum and scrubs.

  • Emma Louise Hyphen-Brown November 30, -0001 at 12:00 am

    Lovely! “a colour of faith and truth” Just hope all the large financial corporations use this within their next communications campaigns. Oh my whatever next??

  • Emily Phillips November 30, -0001 at 12:00 am

    Love this color! I think it’s fresh and fun.
    Architect Tim De Clue wrote a nice post at houzz about Turquoise and home design:

    http://www.houzz.com/ideabooks/12771/list/Turquoise-color-of-the-Year-2010

  • Cherie Lebbon November 30, -0001 at 12:00 am

    on this screen it looks green to me – not enough blue in it to be turquoise

  • Tatiana November 30, -0001 at 12:00 am

    I associate turquoise with the refreshing and relaxing ocean. The turquoise color is an engaging, refreshing and reassuring.

  • Post a comment

Latest articles

GP_FABLED_01_0858

How brands can collaborate better creatively

Last week Marie Claire and Ocado launched a bricks and mortar version of Fabled, its online beauty store. In light of this, we ask designers which brands they think could collaborate effectively and why?