The company chose the colour for the new year as turquoise ‘transports us to an exciting tropical paradise while offering a sense of protection and healing in stressful times’.
Pantone’s vice-president of strategic business development Helmut Eifert says, ‘Turquoise occupies a very special position in the world of colour. It is believed to be a protective talisman, a colour of deep compassion and healing, and a colour of faith and truth, inspired by water and sky.
‘Through years of colour word-association studies, we also find that turquoise represents an escape to many – taking them to a tropical fantasy that is pleasant and inviting, even if only a fantasy.’
Pantone has also included 15-5519 Turquoise as one of 200 ‘wedding colours’. Working with wedding dress manufacturers such as Dessy and Sandals Destination, Pantone aims to help brides colour co-ordinate their big day.