Virgin Atlantic Best of Show


Virgin Atlantic Airways won Best of Show at last night’s Design Week Awards, for its Clubhouse at Heathrow Airport, designed together with Softroom and Isometrix. Judges praised its integrated design and the ‘implicit branding that echoes the airline’s culture’.


Other interiors winners include La Maison Unique by Thomas Heatherwick Studio for Longchamp’s flagship store in New York, which won the Retail Environments class, and advertising agency Leo Burnett, which pipped design groups to take the In-store Branding and Point-of-Sale award.


Future Systems’ Drift bench for Established & Sons took the Furniture Design prize and the iPod Shuffle, designed in house by Apple Industrial Design, won in the Consumer Products category.


Judges said ‘it wasn’t a great year for the museums sector’ and no awards were made in the Museums, Galleries and Visitors Attractions class. Temporary Exhibition Design was won by Studio Myerscough for F1 at the Design Museum. The group, in conjunction with Cartlidge Levene, also won the Wayfinding and Environmental Graphics award.


Judges were not impressed by many of the entries in traditional graphic design categories, saying the discipline has ‘hit a watershed and doesn’t know which way to go from here’. Winners include R&D&Co for the Writer’s stationery; Johnson Banks for the Pleasure Beach Blackpool identity; and Love (for D&AD New Blood) and NB Studio (for London’s Kerning) as joint winners in the poster category.


To see the full Book of the Night click here.

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