Inventive & Co stitches together Paul Smith Jeans website

Inventive & Co has created a new website to showcase Paul Smith Jeans’ spring/summer 2010 range.

The consultancy was appointed to the work directly in December 2009. Inventive & Co partner Ben Stopher says it was approached by Paul Smith after working on the Pop-in Paper for the London fashion shop B Store.

Inventive & Co was briefed to create a site that would help Paul Smith connect with a younger demographic, while engineering a clear distinction between Paul Smith Jeans and other established collections, while aligning it to the Paul Smith brand.

The consultancy developed a site which uses information feeds from Twitter, Flickr and other sources, allowing the brand to connect with consumers, and enabling Paul Smith to keep the site up to date.

Inventive & Co partner Matthew Galvin says, ‘On a visual level this led to interesting and unexpected juxtapositions; an incongruity that naturally helped us create an alignment with a younger audience and a distinction between this collection and, to some extent, the more ordered sensibilities of the broader Paul Smith brand.’

The new site is expected to go live today.

Hide Comments (2)Show Comments (2)
Comments

Latest articles

Remembering Jon Daniel: 1966-2017

We look back on the life and work of the Design Week columnist, independent creative director and social activist “who helped put black participation on the political map”.