Start launches experiential and events consultancy

Start Live, formerly known as Anymedia, was set up in 2006 to deliver corporate and consumer brand experiences. Start took a major shareholding in Anymedia in 2008.

Start and Anymedia have been working closely together to develop live brand experiences for companies including Virgin, Jet Republic and Greyhound.

Mike Curtis, chief executive of Start, says, ‘As part of a group of brand-focused consultancies with complementary disciplines, Start Live already has a distinct advantage over traditional experience consultancies.

‘With access to Start’s vast creative resource, Start Live is able to conceptualise, create and deliver cutting-edge experiential solutions, and offer truly integrated brand experience services.’

Deborah Smith, managing director of Start Live, says, ‘Today it is more important than ever for a brand to engage with its audiences before, during and after an event, using the full range of communications tools in its arsenal.’