The survey, compiled by The Centre for Brand Analysis on behalf of the Superbrands organisation, asks more than 2000 business professionals to rank brands according to their quality, reliability and distinction.
Sir John Rose, chief executive of Rolls-Royce Group, says, ‘It’s good to see a company that is headquartered in the UK named as Britain’s number one Business Superbrand. Rolls-Royce has prospered by combining customer focus, teamwork and technology.’
This is the first year since 2007 that either Microsoft or Google has not been placed first in the Business Superbrands category. Microsoft was placed third and Google fourth, while Blackberry came in second place.
In the Consumer Superbrands survey, Rolex was placed second, the BBC third, Coca-Cola fourth, Google fifth and Microsoft sixth.
The other top ten spots for Business Superbrands are held by Apple, London Stock Exchange, Pricewaterhouse Coopers, GlaxoSmithKline, Visa and Bosch. The other top ten Consumer Superbrands are named as BMW, British Airways, Apple and Jaguar.