To mark this year’s Comic Relief appeal, MultiAdaptor is bringing back its Red Logo Associates project, creating personalised logos in return for a donation to charity.
Red Logo Associates is, according to MultiAdaptor, “a ficational, hyper-egotistical Mad Men-inspired agency” that specialises in personal branding.
Clients submit a brief and make a donation to Comic Relief and in return get a single logo that represents “their very essence”. Here’s the logo they created for me last year, based on the brief “Angus Montgomery – a writer of sorts”.
This year Red Logo Associates is also creating personal brands for celebrities including Mo Farah, Lord Sugar and Gary Lineker.
There will also be a public exhibition of all the logos in March.
You can get your own personal logo at redlogoassociates.com. Submissions are open until 25 February.