Ligne Roset today launches a revamped website by ID Media.
The digital expansion is part of a wider plan to expand the international reach of the upmarket furniture manufacturer, which will see new-look sites designed for individual countries.
Today’s site relaunch, aimed at the French market, coincides with Paris interiors fair Maison & Objet this weekend, where Ligne Roset will showcase its 2008 collection.
Websites for the UK, Switzerland, Belgium and the Netherlands featuring the new collection will follow in February.
Ron Korzcak, managing director of ID Media London, says, ‘A review of Ligne Roset’s business structure has resulted in a more centralised approach underpinned by a robust on-line business tool that will allow the company to maintain control as it expands without sacrificing local market differences.’
ID Media was appointed to the project in January 2006.