Web design consultancy Chameleon Net has been tasked with creating a new website and on-line identity for medical aid organisation Medecins Sans Frontieres.
The London group will revamp the look and usability of the site and provide user-friendly content-management tools that will allow easy updating of content.
The new site, www.msf.org/unitedkingdom/index.cfm, which goes live in February, is aimed at sharpening MSF’s objectives of attracting more fundraising and volunteers, and will highlight its policy on témoignage – acting as advocates for victims of conflict.
Daryl Irvine, Chameleon Net’s creative director, says the key challenge was to reduce clutter on the home page. ‘There is a lot of text flowing down the page, but little white space. Our task was to take this information and find a more attractive way of presenting it,’ he says.
There will also be more striking use of photography, sourced from the regions and projects that MSF operates with.
Chameleon Net is based in London’s Smithfield. Its other clients include Cable & Wireless, Amnesty International, Barnardo’s and Unicef.