A new look for Digital Cinema Media

Consultancy Fearlessly Frank has worked with designer Daniel Eatock to create a new identity for cinema advertising company Digital Cinema Media.

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The identity in isolation

Three new cinema idents will carry the new identity, which coincide with DCM’s shift to becoming 100 per cent digitally operated business. 

https://www.youtube.com/watch?v=5V6KOlSbvPw

DCM, says it is being repositioned internally and externally as ‘a major new digital media platform’. 

https://www.youtube.com/watch?v=TpGiZgtgwXg

The new idents, which launch in cinemas this Friday, have been created to ‘bring the emotive power of cinema to life,’ according to DCM. Production and post-production was overseen by Intro.

The three idents, created for the ‘big screen’ are informed by the idea that cinema is ‘the most emotionally impactful medium on earth’ – an idea which DCM says will ‘engage the audience and prime them for the advertising and the main feature.’

https://www.youtube.com/watch?v=kZyk4wLkMYY

DCM hopes the idents will entertain audiences ‘and inspire brands to understand the power of the environment that is now available to them.’

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