Three new cinema idents will carry the new identity, which coincide with DCM’s shift to becoming 100 per cent digitally operated business.
DCM, says it is being repositioned internally and externally as ‘a major new digital media platform’.
The new idents, which launch in cinemas this Friday, have been created to ‘bring the emotive power of cinema to life,’ according to DCM. Production and post-production was overseen by Intro.
The three idents, created for the ‘big screen’ are informed by the idea that cinema is ‘the most emotionally impactful medium on earth’ – an idea which DCM says will ‘engage the audience and prime them for the advertising and the main feature.’
DCM hopes the idents will entertain audiences ‘and inspire brands to understand the power of the environment that is now available to them.’