Ik vind het leuk. Wat is het?*

Anthony Burrill’s typographic sloganeering style will be familiar to many, but it still comes as a novelty to see it translated into another language.


Burrill has turned his hand to Dutch in a campaign for Netherlands bank ING Investment Management International, created with agency Anomaly Amsterdam.

The campaign sees Burrill create a series of questions and statements including ‘If your house is your pension, where are you going to live?’ (‘Als je huis je pensioen is waar ga je dan wonen?’) and ‘You are the welfare state’ (‘De verzorgingsstaat ben je zelf’).


The campaign is rolling out across The Netherlands from this week.

Laurence King recently published a collection of Burrill’s work, entitled I Like It. What Is It?


*‘I like it. What is it?’ in Dutch.

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  • Maxwell Davis November 30, -0001 at 12:00 am

    Finally a language I can understand. 🙂

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