Disability charity Scope is to overhaul its Disability Now printed magazine and website for the first time in 23 years, with design by creative consultancy Engage Group.
The redesign aims to ‘expand and broaden the readership’, while creating a mainstream media channel for exploring the lifestyles, experiences and aspirations of disabled people.
‘While DN has been very successful, the lives of disabled people have changed over the years, and therefore so have the needs of our readers,’ says Scope executive director Andy Rickell. ‘We think it is vitally important that our design and content reflect this progress.’
Engage, which won the work following a four-way pitch, will revamp the publication and website at the same time. The website www.disabilitynow.org.uk will make use of technological developments and elements of social networking sites.
Disabled people and DN readers will be invited to take part in focus groups to inform the design concepts and user-test the outcomes, according to Engage Group client director Will Dallimore.
‘Engage, Scope and the Disability Now team felt it was vital that disabled people are at the heart of this process,’ Dallimore adds.
The publication and website will launch in October.