LG goes for more Exposure

Creative communications agency Exposure has won a three-way pitch to implement a marketing campaign for handset manufacturer LG Electronics.


Creative communications agency Exposure has won a three-way pitch to implement a marketing campaign for handset manufacturer LG Electronics.



The pan-European deal to promote its handset portfolio will aim to reinforce the design credentials of the LG brand.



Taking place in up to five European locations in late September, the experiential campaign will hinge around the concept that, ‘Life’s Good’.



Visitors to bespoke, city-centre pods will be able to post real-time reviews of their favourite weekend activities and participate in areas demonstrating the LG handsets.



Exposure has designed the graphics, architectural interiors for the pods and brand identity for the campaign.



Tim Bourne, chief executive of Exposure says, ‘This campaign involves a cross-agency collaboration from our Events, 2D and 3D design, PR and sales promotion divisions.’


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