Construction group Savant today launches its new corporate identity by Nameless.
The branding will appear on exhibition banners, presentation documents, electronic guidelines, profile documents and stationery, as well as on the company’s new website and in a Russian press advertising campaign.
‘We led the decision to rebrand Savant,’ says Nameless creative partner Nic Renn. ‘Previously, there was no discernible difference between them and Bovis. Their old image was very dull and corporate. They are a people-based business, yet none of their personality and can-do attitude came through in the branding. The new branding has brought warmth and personality to “must-have” professionalism.’
The rebrand was informed by workshops Nameless conducted in Savant’s offices in London, Moscow and Prague, in which they interviewed members of staff about the company culture.
Nameless also worked with Redbox on the new Savant website.