Roundel builds digital base with acquisition of Natural Associates

Roundel builds digital base with acquisition of Natural Associates

Roundel has confirmed that it has acquired the five-strong design group Natural Associates, which it plans to integrate into its team in London’s Westbourne Grove.

Natural Associates founders Nick Boyce and Linda Vaux join Roundel’s board and will both take the title client director at the expanded 16-strong group.

Roundel managing director Simon John says the group has been looking to acquire another design group for about six months in order to ‘broaden our skill base at speed’.

‘Natural has great experience in corporate and internal communications across public and private sectors. It is also established in the professional services field,’ he says.

‘Part of our thinking is that this will help us to build the digital base of Roundel, which is not something we have really had before. Digital is going to be important to us going forward, though our main objective right now is to keep the quality of our creative work high,’ John adds.

Roundel acquired 100 per cent of the Natural business last week and was one of a number of bidders for the group. Natural has completed its move into Roundel’s offices and closed its London studio.

Roundel could consider further acquisitions down the line, John hints.

‘I will be keeping my eyes open [for other groups],’ he says.