Travelex is relaunching its prepaid currency cards to make them easier to identify, with the help of Rufus Leonard.
The new-look Travelex Cash Passport cards, which will roll out this week, feature images of the Grand Canyon and Stonehenge, while placing the currency symbol in bold lettering at the top of the cards.
Travelex Cash Passports are prepaid currency cards that replace travellers’ cheques and can be pre-loaded with foreign currency to lock in an exchange rate and set a holiday budget.
The designs, which will be featured on cards for currencies including the Euro, US dollar and British pound, will be applied to a portfolio of 11 currencies, says head of marketing for Travelex outsourcing Ana Ansell.
‘The colour scheme for each country is different, to allow selling agents in banks and travel agents to distinguish which cards they are selling, and to reduce confusion for travellers who may be visiting a range of countries and therefore need more than one,’ says Ansell.
The British pound card is green, the Euro card blue and the US card orange.
‘It means that travellers can instantly recognise which card they should be using,’ says Ansell.
The cards will be available from banks and building societies nationwide, as well as from Thomas Cook and The Co-operative Travel.
Ansell says, ‘The challenge for Rufus Leonard was to design a card which can hold a number of brand marques including Visa and Thomas Cook without looking too complicated’.
The consultancy, led by creative director James Ramsden, was appointed to work on the project in September 2007 after taking part in a competitive unpaid pitch.