The consultancy has been tasked with bringing more coherence to the charity’s collection of brands, which include, as well as the main brand, sub-brands such as the Cordon Vert cookery school and the Vegetarian Society-approved label.
Barraclough was appointed to the work following a three-way tender process in May, which also involved Fathom Creative. David Barraclough, creative director of Barraclough, had previously worked on a poster for National Vegetarian Week while at consultancy Cheetham Bell.
Liz O’Neill, head of communications at the Vegetarian Society, says, ‘We want to refresh the way we present ourselves. The work is mainly about bringing the sub-brands into a coherent family, but the door is open a crack for visual changes to the main brand.
‘The brands have kind of grown organically, and they need a tidy-up.’
Barraclough says, ‘All the logos have various bits in common, but they need to be brought together more without creating one monolithic brand.’
The work is set to complete by the end of the summer, in time for a relaunch of the Vegetarian Society’s website, which is currently being developed by RBA Design.