Cog director mounts Fourth Plinth

Cog Design director Michael Smith will appear on Trafalgar Square’s Fourth Plinth in central London this evening, as part of artist Antony Gormley’s One & Other project.

Smith will occupy the plinth from 6-7pm as one of 2400 people participating in the 100 day-long public art project.

Cog Design created the brand identity for One & Other in February after being commissioned by art production company Artichoke.

Smith says he ‘would rather not tell people in advance’ what he plans to do during his hour on the plinth.

‘I think One & Other is going to be one of the most important cultural experiences of the decade, if not the century,’ says Smith. He claims to have applied to take part in the project in the same way as everyone else, despite his connections. ‘I did not actually make the initial cut, but then I received a phone call asking if I would like to take someone’s place who had dropped out,’ he explains.

Since its opening yesterday morning at 9am, over 25 people have stood on the plinth, including a man dressed as a panda and a housewife from the East Midlands.

To view the live webcam, visit

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