The consultancy has worked on other Blanc brands and was appointed on the strength of this work in May.
The new venture, Blanc Events, will be housed in a converted Quaker meeting hall situated in Bristol’s Cabot Circus. The hall, which abuts a Brasserie Blanc restaurant, will host weddings, banquets and conferences.
Sane & Able director Alan Long worked with John Lederer – Blanc’s business partner and fellow judge on TV programme The Restaurant – to develop a brief.
Based on the new company’s offer of hosting weddings, banquets and conferences, three brands were initially developed, before being dropped in favour of one cohesive brand.
According to Long, the Blanc Events identity needed to be distinguishable from the dark red Brasserie Blanc logo. ‘Blanc events is more corporate, in a dark grey – almost black – with gold edging’, says Long.
A website will launch with the branding, replacing a holding site, in August. ‘A room-planner and menu-builder will be available,’ Long explains, adding, ‘[Customers] can choose how a room will look and get quotes on cost.’
Sane & Able is also developing sub-brands for the hall’s three function rooms – Bakers, Cutlers and Calefactory.