Haley Sharpe prepares Bugworld for global expansion

Haley Sharpe Design is developing the exhibition concept of the Bugworld Experience brand to improve the insect attraction’s user journey before global expansion.

Bugworld owner Rogers Group Investments briefed Haley Sharpe to assess the current Liverpool site and develop the concept so that it could then be implemented in zoos, theme parks and museums around the world.

Haley Sharpe was appointed in February following an international tender to find a design group. Seven shortlisted consultancies were invited to tour the original Bugworld site in Liverpool and give presentations about how they would improve the user experience. Three consultancies were then asked to provide creative responses.

The initial remit was to make the experience more immersive and use more technology, says Haley Sharp director Keith Gray.

He says, ‘The thing that people enjoy most about Bugworld is the chance to meet the animal handlers and hold the insects themselves. We’re working on interactives that reinforce that experience, such as being surrounded by a swarm of locusts or butterflies.’

Haley Sharpe will also be responsible for implementing and managing the installations once sites have been chosen, says Gray.

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