Pearlfisher rebrands Yeo Valley

Pearlfisher has rebranded dairy business Yeo Valley, and has also redesigned packaging for its entire range, the first wave of which launches in Sainsbury’s this week.

The consultancy was appointed to the work following a three-way pitch at the end of last year, and tasked with rebranding the business and redesigning packaging across approximately 100 items.

Pearlfisher says the new identity encapsulates the Yeo Valley name within a milk droplet to represent it as ‘an emerging icon within the world of dairy’, while the typography has been softened for a ‘friendlier’ feel.

The products launching this week are Yeo Valley Pots. Pearlfisher says the design of the pots is inspired by Yeo Valley’s core values, which are ‘simple, original and progressive’.

The rest of the rebranded range is expected to launch in September.

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