UDS worked with graphic design consultancy Made Thought to develop Maryling’s brand identity and packaging.
It began working on the project in March following a credentials-led appointment process, which involved two other design groups. UDS was chosen on the strength of its work for other high-end retailers, says the consultancy’s associate director Hannah Carter-Owers.
The studio was briefed to create a high-end fashion brand that would appeal to female customers in both Europe and Asia.
The Shanghai store, which is the first of a number of Maryling outlets set to open in China during the next two years, features daytime and evening zones to reflect the shop’s morning-to-evening theme.
It features suspended hanging rails, stone and marble flooring and an acrylic cash desk and display cabinets to give the impression that the fixtures are floating. The walls have been fitted with carved acrylic panels, which are lit to reflect the silver walls.