Cog Design creates infographic-rich Arts Council annual report

Cog Design has created Arts Council’s annual report, designing a series of interactive infographics for online readers.  

Review title page, showing The Rain Room Barbican installation
Review title page, showing The Rain Room Barbican installation

The consultancy is one of 12 agencies on the Arts Council roster, and this is the third annual report it has created for the organisation.

Investing in arts and culture infographic
Investing in arts and culture infographic

The annual report is published online as an accessible PDF and an A4, 148-page bound print document – a statutory requirement for the reports – though Cog says only around 100 to 150 will be printed, with most readers viewing it online.

Michael Smith, Cog Design director, says, ‘The big design challenge is to work within the rigid legal framework of a Parliamentary publication (it’s officially published through The Stationery Office), and the brand guidelines of the Arts Council.’

Cultural highs pages
Cultural highs pages

The Arts Council’s Frutiger typeface is used for the main text, and Cog added the serif Bella Heavy typeface for a more ‘illustrative’ heading, to add ‘interest and excitement’.

Smith adds, ‘[We had to] ensure it is accessible to the widest possible audience, and make it interesting and aligned to the Arts Council’s mission of  “Great Art for Everyone”.’

The Arts Council's mission is 'Great Art for Everyone'
The Arts Council’s mission is ‘Great Art for Everyone’

This is the first year that Cog has created infographics for the report, and these were created to be viewed as stand-alone, interactive elements online.

Cover image, Creating the Spectacle by Sue Austin

Source: c Freewheeling. Image by Norman Lomax.

Cover image, Creating the Spectacle by Sue Austin

Images were chosen to represent the diversity of the different art forms across all regions of England. The cover image is taken from a Cultural Olympiad project called Creating the Spectacle by Sue Austin.

Page spreads from the annual report
Page spreads from the annual report

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