The consultancy has worked with Sainsbury’s for nearly ten years and aimed ‘to use creativity to engage the audience with Sainsbury’s strategy, performance and investment case,’ according to SAS design director Jamie Long.
He adds, ‘Clear, user-friendly navigation of the site also enables immediate access to all other content, including downloads of sections of the report.’
An introductory video has been included of Sainsbury’s chief executive Justin King talking to camera, followed by stop-frame animations illustrating the areas of focus within the company’s business strategy.
The same visual approach has also been reflected in the printed version of the report, which Long says is a ‘lively and engaging review of the business’.
You can see the full online report here.