The Independent on Sunday is to unveil its much anticipated redesign this weekend as it changes from a multi-section format into one newspaper and one magazine.
The compact newspaper has been redesigned in house by art director Colin Wilson, while the magazine revamp has been overseen by Ben Brannan.
The paper will feature a black and red masthead and a new colour scheme on the front page, with a fresh approach to presenting stories, as well as graphics and news briefs on news pages with Web links to further reading.
Using the typeface Amplitude, some of the stories will be shorter, while there will also be comment, a new section called The Critics with art and film reviews, a 24-page pull-out business section, travel and sport.
The ABC and The Sunday Review supplements will be combined into one large magazine called New Review.
According to Wilson, ‘This is going to give the readers one book for the paper and one for the magazine. The idea was to run parallel to the Internet. Each page will have Web links and they will take you to a different website for further reading. We haven’t used the usual 114pt headlines and traditional style. It is more of a quieter look, smaller headlines and a more modular design. It gives the paper a more feminine touch.
‘The reasons behind it is that when people pick up a Sunday paper there are about six sections and maybe only one you want to read. With the IOS you now get one newspaper and one magazine packed with stuff you want to read,’ Wilson adds.