Redpath to brand Royal Lyceum



The Royal Lyceum Theatre company, Scotland’s largest producing drama group, has appointed Redpath to develop branding and communications for its forthcoming seasonal programme.



The Edinburgh consultancy was appointed on an initial one-year contract, following a three-way strategic pitch against undisclosed consultancies. The first phase of the project will be completed at the end of this month.



Royal Lyceum artistic director Mark Thomson says, ‘As the Lyceum moves into the next exciting phase of artistic development, Redpath will ensure that we retain a strong public presence through fresh marketing initiatives and bold branding.’



At the same time, Redpath has announced that its creative director Andrew Hunter is to step up to the role of chairman. He will focus on strategy for the consultancy, as well as working ‘hands-on’ with existing clients.



Hunter joined Redpath as joint creative director in 1996 from Tayburn, where he was managing director. A fellow of the Royal Society of Arts, Andrew was chairman of the Design Business Association, Scotland for ten years.


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