Wolff Olins chairman Brian Boylan has been urging staff at the London branding consultancy not to get ‘despondent’ or ‘defensive’ about the London 2012 work that has caused such a media furore this week.
In an e-mail seen by Design Week and circulated to staff at the consultancy on Tuesday night, the evening after the media launch at London’s Roundhouse, Boylan called on employees to keep their cool, explaining that ‘it was inevitable given that 2012 were not able to tell the whole story [and] that we have not been allowed to tell our story, and the press is what it is.’
The consultancy has been unable to talk to Design Week because it is contractually bound not to talk to the press. However, Boylan’s internal e-mail makes clear that there is more to follow the launch branding and in his view that only then should it be judged.
‘I am sure when the world outside gets to hear the full story the work will get the recognition it deserves and criticism which is informed and fair,’ Boylan writes.
Since Wednesday, those working on the project at the consultancy have made a series of presentations internally to brief Wolff Olins staff more fully on the 2012 creative work.