Spring devises identity for Private Jet Club

Design and advertising consultancy Spring has created a brand identity for a private jet operator, which aims to show that luxury and eco-friendliness can sit side-by-side.

The consultancy is creating the membership cards, stationery, marketing material, website and brochures for Private Jet Club to encourage users to share private jet rides.

Working with an open brief, Spring managing director Erika Clegg says the consultancy is creating a 15cm x 9cm 44-page brochure which is designed to be kept as a keepsake, and which is also made from recycled paper and printed using vegetable inks.

‘The colour scheme is brown and light turquoise, with black-and-white photographs being used in the brochures and on the website,’ continues Clegg.

Spring was appointed in November 2007 through a competitive pitch, having worked on software development for Private Jet Club for 18 months.

See tomorrow’s edition of Design Week magazine for an in-depth analysis of the state of airline branding.