As well as sponsoring Brawn GP, Henri Lloyd is also the official supplier of clothing and footwear technology to the Brawn GP Formula One Team, whose star British driver Jenson Button is currently leading the Drivers’ Championship.
Origin Creative was appointed to the work following a pitch in April, and is now working on a flagship brochure, a lifestyle advertising campaign, and integrated merchandise and retail support materials.
The consultancy’s new business director Duncan Slater says he hopes the first elements of the work will be ready by the time of the British Grand Prix at Silverstone on 21 June.
Origin Creative has also been appointed directly to Henri Lloyd’s UK retail account, and will take responsibility for designing and branding promotional campaigns in-store and providing retail support for UK retail outlets.
Henri Lloyd commercial director Graham Allen says, ‘Henri Lloyd can operate in fast-moving environments so we need an agency which can understand briefs quickly and provide immersive creative solutions quickly too.
‘We were very impressed with Origin’s creative standards and quick thinking.’
Mark Bottomley, creative director at Origin, says, ‘We’re speechless. It’s rare that the opportunity arises to work with either of these fantastic brands.’