Direct Marketing Association set for rebrand

The Direct Marketing Association is set to roll out new branding developed by an in-house team, working with digital consultancy Jacob Bailey.

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The branding will be rolled out by the trade organisation alongside the launch of the DMA’s new website later this month.

The logo, brand identity and website were devised from a brief developed by the DMA’s graphic designer, Rommel Gracias and consultancy Jacob Bailey.

Gracias says, ‘We first started the brainstorming process, identifying our values and value propositions, and then developed visuals that aid that and met the brief.’

The new logo, which aims to reflect the company’s direct conversation-led interaction with both consumers and businesses, replaces the company’s previous ‘star-burst’ logo.

DMA executive director Chris Combemale says, ‘We’re at the heart of a buzzing, vibrant industry that’s constantly transforming technologically and creatively, which can be tough to keep pace with.’

He adds, ‘Our new branding communicates the fact that we’re a friend your business can rely on.’

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