Imagination and Heatherwick create interactive wayfinding for Hong Kong mall

Imagination has created an interactive wayfinding system for the Pacific Place mall in Hong Kong, which focuses on a series of interactive digital directories.


The external casings for the directories have been designed by Thomas Heatherwick, who also worked on the design of the mall.

Imagination was appointed to the work by developer Swire Properties and was tasked with creating a wayfinding system that provides easy navigation to stores and restaurants in the mall and the nearby Starstreet Precinct.

The wayfinding system takes account of where the shopper is currently standing in order to provide them with the shortest and most convenient route to their destination.

The touchscreen directories feature English, traditional Chinese and simplified Chinese, and a direct link to the Hong Kong observatory provides live weather warnings.

A total of ten directories have been installed this week and by the end of the year 13 will be installed.

Imagination chief executive and global creative director Douglas Broadley says, ‘Our challenge was to create a usable object of beauty that exploits the best technology, provides more to the user than just information and fits perfectly within its environment, thereby enhancing customers’ premium shopping experience.’

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