London consultancy Turquoise has been appointed by Italian mobile media and technology company Buongiorno to develop a brand strategy for its Blinko business. The consultancy won the work in a two-way pitch.
Blinko is the consumer brand for mobile entertainment launched by Buongiorno in September 2005, across 15 countries. Turquoise is charged with defining the brand’s positioning and values to meet the needs of mobile consumers and will also carry out an audit of the Blinko visual identity.
‘We are defining Blinko’s proposition with initial strategic work, but will then look at how this strategy can be articulated in the design, brand language and communications,’ says Turquoise client services director Helen Aldrich.
According to Buongiorno international marketing and communications manager Lucia Predolin, the Blinko brand identity already stretches from mobile television to music downloads. ‘Blinko already brands 40 per cent of Buongiorno’s service offer [and] we will increase further its resonance for mobile users globally,’ says Predolin.
Buongiorno operates globally and had revenues of €192m (£130m) in 2006.