The Central Office of Information, which deals with the Government’s marketing and communications, commissioned AKQA after a six-way pitch.
AKQA will be responsible for increasing the role of digital media within the Navy’s communications in an attempt to recruit new members. The strategy will include boosting the use of digital channels such as mobile and social media, and creating a new content-management system. AKQA will work alongside the COI interactive services team in the project.
For the past three years Twentysix London has worked with the Royal Navy on its website and has introduced new features including a live Web chat facility, video diaries, Bebo pages and other interactive tools.
Captain Mark Davis-Marks, from naval recruiting, says, ‘The core element of the Royal Navy digital strategy is recruitment. Therefore we are very excited about appointing AKQA as our lead digital consultancy to deliver the digital strategy for the Royal Navy, building on the excellent work that Twentysix London has done for us over the past three years.’