Dragon Rouge rebrands mental health trust

Dragon Rouge is working on a new identity for the Oxfordshire and Buckinghamshire Mental Health NHS Foundation Trust.

The consultancy was appointed following a three-way credentials pitch in November 2009 and is working on a new brand name and identity for the organisation, as well as rationalising its sub-brands.

All this work, which is being carried out to align the brand with the organisation’s long-term ambitions, will be conducted in line with the NHS brand identity guidelines.

Marcell Redpath, account director at Dragon Rouge, says, ‘Our intention is to develop a flexible solution for OBMH, which will help it to work within a wider remit and raise awareness, while also demonstrating cost savings across the board within implementation.’

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